The “Do it OnTheGo” contest launched through a simple Facebook application on the Frulite On The Go’s fan page. The brand gave the contestants the chance to win a Sony Xperia Z smart phone by simply liking the FB fan page and the contest’s tab and entering some basic personal information. The contest held with great success and hundreds of participants who stayed engaged to the brand. UIN organised the whole contest, beginning with the idea, until the implementation of it. We created the application which automatically created a data base with all the entries, designed the necessary graphics, and published the contest in social media and other web sites. All of the actions were made according to legal terms of Participation.