The Great Boarders powered by Frulite On The Go is a project that born in 2010 with the purpose to gather and communicate 3 major board sports communities: windsurf-snowboard-skateboard, to launch the brand through them. Since then a “world” was built around the TGB and the project finally found its home: the! UIN undertook this “home” to refresh and revamp it, giving a new, fresh design, offering easier and more convenient navigation to its readers. Along with this renovation, we introduced a wider range of things to keep the communities engaged: daily news from the world of board sports through every day blogging, video productions or photoshooting with prototype content, the TGB athletes philosophy, board sports event planning and many more. With the presentation of the new website, a relative edited video was launched, with highlights from the TGB project and concept.
This is an introduction of project launch for 2013. The team riders of FRULITE OnTheGo explain and describe the 2013 project. UIN is the head of production for in digital content and community building.

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