Stand Up Paddle (SUP) is mostly newbie in sports in Greece, with stunning raise of fans day by day. The Hellenic Sup Cup, organised so far by FORWARD boardshop, a local dealer with great background in the field and sponsored by NAISH, tend to become an institution. This year, BIC sports joined the event and the 3rd Hellenic SUP Cup became huge. UIN with it’ s unique knowledge and experience in combining digital content with action sports, undertook the task to produce a video which would be used to promote the biggest so far sup event and communicate it to the world. This production, demanded plot, expert SUP riders, shooting in and out of the water, skilled editing and a lot of action. UIN’s team put all these together and released this final powerful teaser.
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