Swimming Christmas CUP (SCC) has become an institution in the swimming world, since it is organised for 21 years now by NEP swimming team. The SCC is a three day event, with hundreds participants and over 35 teams from all over Greece and Cyprus. The young swimmers deluged the pool “A. PEPANOS” in Patras and their families and friends were there to cheer them up. Those who couldn’t attend the event could watch little athlete’s performances in real time at SCC’s website.
UIN undertook the project with the goal to communicate it to the world. Starting with Social Media activation and daily information, UIN’s team also created SCC’s website which used it as a platform for the live broadcast.
The Swimming Christmas CUP 2013 live streaming teaser

Ondemand video from the live broadcast

Interview with the Olympic Champion Spyros Giannioths (recorded from live broadcast)