The “Taste The Energy” contest launched through a simple Facebook application on the Frulite On The Go’s fan page. The prize was the actual brand! Actually it was 12pack energy kit as we called it and contained 12 bottles of Frulite On The Go natural juice. The contestants entered by liking the FB fan page, filling some basic personal information and choosing their favorite flavor. The contest ended with unexpected high number of participants who stayed engaged to the brand. UIN organised the whole contest, beginning with the idea, until the implementation of it. We created an application which automatically created a data base with all the entries, designed the necessary graphics, and published the contest in social media and other web sites. All of the actions were made according to legal terms of Participation.