The “Get a lift” contest launched on the greatboarders.gr web site, offered the contestants the possibility to win a one day free pass at the Kalavrita snow centre. The contest lasted 7 weeks with great success and hundreds of participants, announcing 10 winners every week. UIN organised the whole contest, beginning with the idea, until the end of the contest. We created an application in the web site for entering the contest which automatically created a data base with all the entries, designed the necessary graphics, published the contest in social media and other web sites. All of the actions were made according to legal terms of Participation.