“Avra” is a mineral water, member of 3E’s (COCA-COLA) products in Greece.
The brand requested an action which would show their environmental awareness and engage the participants. Within these standards, we developed an i-pad application and transformed this action into digital. Promotion girls invited the passers-by at the shopping centre The Mall in Athens, to choose among 7 locations in Greece, where the next reforestation would take place. The application kept basic personal information of the participants for future use. The brand’s obligation after the voting was to undertake the results and make the digital action… real!
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